TIME Internet



Time is a telecommunications provider based in Kuala Lumpur, proudly delivering Malaysia's fastest 100% pure fibre broadband service to consumers across the country.​​​​​​​

IA collaboration with For The People to show off the irreverent and approachable new brand identity for Time, utilizing a language-led system that integrates typography and illustrated elements within it's messaging.





Brand Illustrations :


Motion illustrations (designs by Cloakwork).

Motion illustrations (designs by Shu Yee).


Brand Applications in Motion :


Digital Billboard :






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Client — Time Brand Agency — For The People Storyboards — For The People Brand Illustrations — Cloakwork, Shu Yee

Animation Studio — Never Sit Still Sound Design — Smith & Western

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Studio Director — Mike Tosetto

Producer — Sharon Lim

Project Lead — Ben Walker Additional Design & Illustration — Nancy Li, James Vallance, Ben Walker Character Animation — Nancy Li, James Vallance, Ben Walker

Motion Graphics — Maximilian Cao, Nancy Li, Howe Tom, James Vallance, Ben Walker, Melany Webster