Time is a telecommunications provider based in Kuala Lumpur, proudly delivering Malaysia's fastest 100% pure fibre broadband service to consumers across the country.
IA collaboration with For The People to show off the irreverent and approachable new brand identity for Time, utilizing a language-led system that integrates typography and illustrated elements within it's messaging.
Brand Illustrations :
Motion illustrations (designs by Cloakwork).
Motion illustrations (designs by Shu Yee).
Brand Applications in Motion :
Digital Billboard :
Client — Time Brand Agency — For The People Storyboards — For The People Brand Illustrations — Cloakwork, Shu Yee
Animation Studio — Never Sit Still Sound Design — Smith & Western
Studio Director — Mike Tosetto
Producer — Sharon Lim
Project Lead — Ben Walker Additional Design & Illustration — Nancy Li, James Vallance, Ben Walker Character Animation — Nancy Li, James Vallance, Ben Walker
Motion Graphics — Maximilian Cao, Nancy Li, Howe Tom, James Vallance, Ben Walker, Melany Webster